Services offered by Frazer Nash Communications.
Frazer Nash Communications offers a wide array of services, whether you need support in one particular area of your software or corporate presentation, or need a comprehensive, integrated strategy, FNC can assemble the right package tailored to your exact needs.
PR is the cheapest method of gaining awareness and creating ‘hype' for your products. Frazer Nash Communications Ltd is experienced in co-ordinating PR campaigns in the UK and in Europe which are tailored to your specific needs. We can cover everything from short-term PR hits to longer term national and European campaigns.
Whilst we understand the need to make a product work at a business level, we are also well aware of the ‘dream'. We are expert consumers and are passionate about getting products ‘out there'.
Public Relations
Looking for help in raising your media profile or getting journalists and editors to hear your message? Frazer Nash Communications has developed a database containing media contacts, and based on previously developed strategies, will contact those media members representing the best opportunity for print, radio, television and online media for clients in any of the following forms:
Expert commentary on news stories
Previews and reviews of products
Media relations management
Trade show/convention/conference support
Crisis situation management and control
Press tours and product presentations
Online and print media kit creation and collateral development Press or public events, such as product launch or product spotlighting News monitoring and press clipping Website design and development services for optimal representation to the public Using our wealth of experience we will determine which media contacts provide the best opportunities, and contact them via telephone, email or regular mail.
Advertising
Advertising is one of those tasks that creates the biggest stain, because of the numerous questions you ask yourself? "Where should we advertise?" and ‘who should design the creative’s for irresistible advertising’. With the right advertising through the right media channels, your product and company can receive the attention they rightfully deserve.
Design and implementation of targeted, comprehensive or strategic advertising campaigns Online banner, print and other mass media advertising design Message and positioning support Effectiveness monitoring of campaigns Fine-tuning services to ensure advertising remains effective throughout campaign
Branding
This is the most important aspect of your company, you need your image or product to become part of the mainstream. Now, imagine if your company and software had the same level of saturation and awareness with the gaming community.
Brand-building analysis and strategy
Developing full identity programs
Corporate and product names
Corporate and product identity design
Branding collateral design and creation
Business Development
Starting up a company is the easy part, but making it a success takes time and the right management choice FNC can help you by offering help in the right places and offering helpful advice
For Software Publishers
Find suitable IP and game properties
For Software Developers
Product positioning for publication-readiness Representation to software publishers
Collateral development and distribution specifically for publishers
Client Consultation/ Weekly Campaign Reports and Forward Monthly Planning strategy meetings
You will be updated weekly on the progress of your campaign; confirmed coverage commitments and scheduled events. This is done through email, phone reports, and telephone discussions. As a client of Frazer Nash Communications, we will arrange forward planning meetings at the end of each month either by a conference call or a face to face meeting.
